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Posts tagged lawyer iphone apps
Why Every Lawyer & Law Firm Needs A Mobile Website and Mobile App
Mar 27th
Why does a law firm need to bother with a mobile website or app? There are several reasons, but perhaps none more compelling than this:
If you don’t have a mobile app, you just might be sending business to your competitors.
In a recent study, 40 percent of consumers reported that they would go to a competitor’s site after a bad mobile experience. And a “bad mobile experience” is what you get when you visit a website on your mobile device, but a mobile-optimized version of the site is not available.
To prevent loss of potential clients, and to secure many other valuable benefits, law firms (including about a quarter of the Am Law 200) are developing basic mobile websites and apps. Here are some reasons why:
1. They help you get clients
Searches done on mobile devices now account for about 23% of all search traffic, and this percentage is trending upward. Therefore, in order to be seen by all potential clients, a functional mobile site is a must. Without it, you’re essentially invisible to a larger and larger segment of your target market, and that’s not good for business.
2. They let you share information
A mobile app or website lets you share key information with prospects. Simple is usually best – things like contact information, office address, your mapped location, and the like, are great for posting on your mobile site, or on the front page of your app. But you can also upload “tabs” for practice areas, attorney profiles, and more. Quickly being able to get info on the go helps customers feel comfortable reaching out to you and taking first steps.
You can also create small pages for basic tips or procedural information, if appropriate for your practice (e.g. “What to do when you get served with a lawsuit,” “10 Ways to Prepare for a Divorce,” etc.). These items help bolster credibility and can move a prospective client off the fence and into the office.
3. They help you learn about clients
With analytics, a mobile website can provide you with information about your clients and prospects that can be very valuable. You can learn which pages or pieces of information they visit most, so you know what is on their minds and where to focus your efforts. For example, if 80% of people click on a button for practice areas within a few seconds of viewing your site, you can probably put that information front and center to save people time.
4. They help you promote your practice
Your mobile site can be a powerful promotional tool, as can an app. You can link to reviews and testimonials, or can even display a video introduction. You can also get creative with your app. They’re surprisingly versatile. For example, if you do a lot of small business startup work, you can publish a Small Business Legal Tips App. The tips app doesn’t have to be anything more than a pamphlet that provides basic information on common topics, and that prompts people to contact you with questions. It’s a simple strategy that just might open up a new channel to prospective clients.
There are a lot of opportunities, here, and mobile apps and sites can help you make the most of them.
It may seem like just another headache, but the benefits (increased revenue, promotion, and client interaction) are well worth the effort. In fact, a basic app can be created quite easily and cost-effectively using Bizness Apps. For more info on how we can have your app up and running in short order, please click here.
(Also, if you’re a developer who’d like to serve customers in the mobile app market, click here for more information on our reseller program.)
Featured App: Stoll Law Corporation
Apr 22nd
A great example of a lawyer iPhone app that uses a mobile marketing strategy effectively is Stoll Law Corporation. With the ability to send push notifications to everyone who has downloaded their app, as well as messages updates within the app, they can inform their clients about any new updates or changes going on within their company.
Stoll Law Corporation has built in a function into their application that allows their clients to view a legal guide in two touches. This function is a very convenient way to get legal questions answered immediately without having to actually call the office within office hours. Another unique function that is integrated into their attorney iPhone app is a legal camera. This is a quick and easy way for their clients to instantly send in a picture of the accident they are involved in to start their case.
Going mobile is the future of the industry and it is a cost effective way to extend your reach to new clients. We hope to see more lawyer iPhone apps being made in the future.
Interview with the CEO and Founder of Bizness Apps
Jan 28th
Andrew Gazdecki is the founder and CEO of Bizness Apps, a do-it-yourself iPhone app platform that allows small businesses to easily create, edit, and manage an iPhone app online without any programming knowledge needed. He is 22, attending CSU Chico full time pursuing a Business Marketing degree, and will graduate in the Spring of 2011.
- What are you working on right now?
Bizness Apps all damn day. Twelve hour days in the office, living off coffee, and loving every minute of it. Putting a heavy emphasis on “crushing” every aspect of the business. One specific project I’m pretty excited about is our Android platform coming out soon!
- 3 trends that excite you?
1. iPhone
2. Android
3. HTML5
Mobile is changing the world. It’s the fastest growing industry ever and shows no signs of stopping. Smart phones will soon surpass PC sales. Mobile anything gets me pretty excited.
- How do you bring ideas to life?
I just enjoy what I do. My friends literally want to kill me because I can’t talk about anything but my business anymore. I can’t help it. I love it. Anything that you’re passionate about you’re going to make happen.
I love working for myself, building products, thinking outside of the box, and “crushing” everything. I spent my entire life figuring out how to do those things and it’s lead me to where I am today. Find out what you love to do, never stop learning, and just do it.
- What inspires you?
Entrepreneurs.
To name a few: Elon Musk, Gurbaksh Chahal, and Jack Dorsey.
Elon Musk is just a straight boss.
Gurbaksh sold his first company for $40 million at 18, then his second company at 24 for $300 million in cash, enough said.
And Jack Dorsey’s new company Square is a personal of favorite of mine – making complicated things simple is a beautiful thing to watch in business.
Shout out to Wal-Mart! I’m all about that company.
- What is one mistake you’ve made that our readers can learn from?
I used to think I could do it all on my own. I can’t and you probably can’t either. A company’s biggest asset is the people who work for it. To build something great, you need great people. It’s that simple.
- What is one book and one tool that help you bring ideas to life?
Use SnapEngage if you do anything with online sales. It’s a live chat tool and it’s super cool. Sometimes you’ll get people on there who ask you if you can eat poop or something but it will increase your inbound sales conversions by like 5000%.
Read How To Get Rich by Felix Dennis. One of my current angel investors recommended it during a speech I saw him give before I met him. He basically said to succeed as an entrepreneur you should read this book and to not work for Enterprise Rent-A-Car. I did both things and everything worked out pretty well I’d say.
- What is one idea that you’re willing to give away to our readers?
I think someone should try and take down eBay.
Every seller who uses them seems to be unhappy with them. They’re like a giant tyrant with ridiculous policies for sellers and yet the sellers go no where else simply because eBay is where the biggest audience is. If a better product came out, with better policies, they’d move over in heart beat.
They’re BEGGING to use a different service than eBay to sell their items. Google “hate ebay” and you’ll see what I’m talking about. I don’t get how a company can be that big with so many dissatisfied customers. Trust me, that’s an industry waiting to be disrupted.
- Who is the one person you’d love to see interviewed on IdeaMensch?
Marshawn Lynch.
- What is the most important professional quality a person can have?
In my opinion it’s the ability to learn fast and be able to teach yourself anything.
- What is some fun facts about yourself?
I buy almost everything I own at Wal-Mart, I have probably the strangest eating habits anyone has ever seen, my friends call me “simple gaz”, I have over 20 chess trophies, I used to be really good at the clarinet for some reason, and I would literally vote for Birdman if he ran for president.
5 reasons every lawyer needs an iPhone app
Jan 19th
1. Push Notifications
- These notifications are similar to sending out text messages. You could use this to reach out to all of your current and potential clients at the same time with legal advice or special offers that you have. Lawyer iPhone apps could help keep their clients informed and help bring in new clients.
2. Areas of Practice at your Fingertips
- Within two touches in your application, your clients are able to see your areas of practice and how they can be assisted in particular areas. People are search the iTunes App Store for lawyer iPhone apps, so don’t miss out on an opportunity to display your areas of expertise!
3. Differentiation
- Use your iPhone application as a mobile marketing tool to stay one step ahead of your competitors. You have clients that are passionate about their iPhones and the applications available to them. If they are willing and able to download your app, the opportunity needs to be available to them.
4. Pull in Clients
- This is a good way to offer your clients something beneficial. For example, free legal consultations by filling out lead generation forms right on the app.
5. Cost Effective Marketing Tool
- People are constantly searching the app store for businesses and by having a presence in the app store you can expect a high-return in leads. For less than $1.50 a day, you can be in the pockets of your clients and if they need anything, they know calling your office is just a touch away. Bizness Apps is here to help with lawyer iPhone apps.
