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Posts tagged apps for lawyers
How Attorneys Can Use Mobile Apps to Increase Business Development and Serve Clients Better
Feb 13th
So you’ve got a full plate of negotiating, arguing, and pleading to do (and that’s before you leave the house). When are you supposed to find time to deal with practice development, let alone mobile apps?
Well, unless you want to cede the mobile space to the competition, it’s important to spend a bit of time getting a mobile app up and running. And we have some good news: it’s incredibly easy and cost-effective to do! You only need a minutes (okay, maybe a few minutes), and you can have your app designed and ready for approval on both the iOS (Apple) and Android (Google) platforms.
Why bother? Glad you asked:
Mobile apps help you connect with clients (and earn new ones!)
• Push notifications and promotion. With push notifications, you can send alerts to clients about new developments or simply promote your services. For example, if you’re a wills, trusts, and estates practitioner, you can send a message to your app users when new case law may require an update to clients’ planning documents.
• Referrals. Your app can feature a social sharing function that lets current clients spread the word to their network about the great experience they had when working with you, which can lead to new business.
• Reference and tips. If you like, you can use your app to offer simple tips for clients to browse – things like a) 10 Simple Rules for Interacting with the Police, or b) The Critical Steps to Starting Your Own Business. This helps you differentiate from other practitioners and offer additional assistance to clients in an easy and simple way.
• Calls and visits. They’re simple features, but the one-touch dialing and GPS direction functions of a mobile app can help your clients reach you easily. (For some attorneys, you may not want your clients to be able to get you that easily, but fear not – apps made with Bizness Apps are fully customizable!)
• Mobile reservations. For the truly bold, you can open up a part of your schedule and allow clients to set their own appointments using your app. It’s incredibly convenient for them, and will sync with your own calendar. For attorneys that can provide this level of access to clients, you’ll likely wind up increasing client satisfaction and referrals significantly.
This is just a sampling of the ways that mobile apps can boost your practice and help you improve your client relationships. If you want to learn more about how easy setting up an app can be, head here before your next irate call drags you away from practice development.
Why Every Lawyer & Law Firm Needs A Mobile Website and Mobile App
Mar 27th
Why does a law firm need to bother with a mobile website or app? There are several reasons, but perhaps none more compelling than this:
If you don’t have a mobile app, you just might be sending business to your competitors.
In a recent study, 40 percent of consumers reported that they would go to a competitor’s site after a bad mobile experience. And a “bad mobile experience” is what you get when you visit a website on your mobile device, but a mobile-optimized version of the site is not available.
To prevent loss of potential clients, and to secure many other valuable benefits, law firms (including about a quarter of the Am Law 200) are developing basic mobile websites and apps. Here are some reasons why:
1. They help you get clients
Searches done on mobile devices now account for about 23% of all search traffic, and this percentage is trending upward. Therefore, in order to be seen by all potential clients, a functional mobile site is a must. Without it, you’re essentially invisible to a larger and larger segment of your target market, and that’s not good for business.
2. They let you share information
A mobile app or website lets you share key information with prospects. Simple is usually best – things like contact information, office address, your mapped location, and the like, are great for posting on your mobile site, or on the front page of your app. But you can also upload “tabs” for practice areas, attorney profiles, and more. Quickly being able to get info on the go helps customers feel comfortable reaching out to you and taking first steps.
You can also create small pages for basic tips or procedural information, if appropriate for your practice (e.g. “What to do when you get served with a lawsuit,” “10 Ways to Prepare for a Divorce,” etc.). These items help bolster credibility and can move a prospective client off the fence and into the office.
3. They help you learn about clients
With analytics, a mobile website can provide you with information about your clients and prospects that can be very valuable. You can learn which pages or pieces of information they visit most, so you know what is on their minds and where to focus your efforts. For example, if 80% of people click on a button for practice areas within a few seconds of viewing your site, you can probably put that information front and center to save people time.
4. They help you promote your practice
Your mobile site can be a powerful promotional tool, as can an app. You can link to reviews and testimonials, or can even display a video introduction. You can also get creative with your app. They’re surprisingly versatile. For example, if you do a lot of small business startup work, you can publish a Small Business Legal Tips App. The tips app doesn’t have to be anything more than a pamphlet that provides basic information on common topics, and that prompts people to contact you with questions. It’s a simple strategy that just might open up a new channel to prospective clients.
There are a lot of opportunities, here, and mobile apps and sites can help you make the most of them.
It may seem like just another headache, but the benefits (increased revenue, promotion, and client interaction) are well worth the effort. In fact, a basic app can be created quite easily and cost-effectively using Bizness Apps. For more info on how we can have your app up and running in short order, please click here.
(Also, if you’re a developer who’d like to serve customers in the mobile app market, click here for more information on our reseller program.)
Featured App: Gertler Law Firm
Mar 11th
The Gertler Law Firm is a great example of how lawyers should market their law firm with an attorney iPhone app. Gertler Law Firm has built in a function that shows the significant number of personal injury issues the firm focuses on—from car accidents and brain injuries to burns, mesothelioma and wrongful death claims. With two touches in the app, their clients can easily search through their areas of practice and get a better understanding about how they can be helped.
The app integrates Gertler’s various social media sites into easily accessible tabs. This is a great way for them to strengthen relationships with clients through their Facebook, Twitter, LinkedIn, and YouTube accounts. Additionally, access to their blog articles is just a touch away. Gertler Law Firm effectively uses their app to incorporate mobile marketing into their firm’s marketing strategy.
We hope to see more lawyer iPhone apps being made in the future. Going mobile is the future of the industry and it is the perfect way to extend your reach to new clients.
5 reasons every lawyer needs an iPhone app
Jan 19th
1. Push Notifications
- These notifications are similar to sending out text messages. You could use this to reach out to all of your current and potential clients at the same time with legal advice or special offers that you have. Lawyer iPhone apps could help keep their clients informed and help bring in new clients.
2. Areas of Practice at your Fingertips
- Within two touches in your application, your clients are able to see your areas of practice and how they can be assisted in particular areas. People are search the iTunes App Store for lawyer iPhone apps, so don’t miss out on an opportunity to display your areas of expertise!
3. Differentiation
- Use your iPhone application as a mobile marketing tool to stay one step ahead of your competitors. You have clients that are passionate about their iPhones and the applications available to them. If they are willing and able to download your app, the opportunity needs to be available to them.
4. Pull in Clients
- This is a good way to offer your clients something beneficial. For example, free legal consultations by filling out lead generation forms right on the app.
5. Cost Effective Marketing Tool
- People are constantly searching the app store for businesses and by having a presence in the app store you can expect a high-return in leads. For less than $1.50 a day, you can be in the pockets of your clients and if they need anything, they know calling your office is just a touch away. Bizness Apps is here to help with lawyer iPhone apps.
