The #1 mobile app platform worldwide
Posts tagged bizapps reseller
5 Strategies to Help App Resellers Connect with Local Businesses
Nov 4th
One of the most important markets for an app reseller is local businesses. While the web at large is full of well-established competition, the chances are that in your own backyard, you have a real chance to dominate the market. For that reason, focusing on local businesses in your own home city can be an effective way to generate a significant portion of your business.
Below are a few strategies that will help you make connections, build relationships, and become known in your local market. Some require the investment of time, money, or energy (naturally), but when it comes to your business, regular investments such as these can lead to huge rewards in the long term.
Strategy #1: Join organizations
Local business organizations (such as the Rotary Club, Kiwanis, or Lions Club) provide a time-tested way to connect with other business owners in your area. Through event attendance and participation in organization activities, you can make new relationships, network, and get the word out about your reseller business. This can be through one-on-one conversations, but there may also be chances to sponsor events or other promotional opportunities.
Strategy #2: Joint ventures
As you form connections with local businesses, try to identify those that might make suitable joint venture partners. The simplest joint venture might be to co-package your offerings. For example, if you meet a local marketing consultant, your mobile app and website services would be a natural fit with the other things they already offer to their customers. The co-packaging can be informal, or you can even suggest that your websites or marketing materials provide formal references to each other’s services. By partnering with others who serve local businesses, you will be able greatly expand your reach.
Strategy #3: Volunteering and Charity
On top of doing good for the world, you can also do good for your business! You can create your own volunteering opportunities, or simply participate in those offered by others. One of the big advantages with volunteering is that you can be as creative as you like, and make the project as relevant to your business as you want. For example, you could hold an event where local high schoolers design apps for their school, and offer a prize to the best one. Or, you could offer a free app to the business in town that can prove it’s the oldest.
Strategy #4: Advertise
Billboards, local business publications, and more are all effective ways to reach businesses in your area. Obviously, this is the most costly option, but a highly-visible local ad or a direct mailing can be an extremely effective way to get in touch with local businesses. Start small, test the waters, and go from there.
Strategy #5: The Chamber of Commerce
The mission of your local Chamber of Commerce is generally to boost local businesses, so it’s an extremely important resource to you. Be active, attend events, host events, and make sure that you become a known locally.
The more people you meet, the more chances you have to generate awareness of your app reseller business. For that reason, the best strategy is to make like a politician, get out there, and shake every hand you can!
The Future of Small Business Mobile Strategies: Five Trends
Oct 29th
Mobile strategies? What are you talking about? My “mobile strategy” so far is to ignore mobile devices and hope they go away. They’re going away soon, aren’t they?
Nope. Not by a long shot.
In fact, in many ways, they are replacing desktops entirely. And for the first time in history, a majority of all Internet activity this year is expected to come from mobile devices. Indeed, many of the most popular apps and web companies are now reporting that most of their users are connecting via mobile devices. And this trend shows no signs of slowing down as the capabilities of mobile devices continue to increase.
So, what do small businesses need to know to stay competitive going forward? Below are five clear trends that each small business owner should keep in mind when charting a course through an increasingly mobile world.
1. Mobile will be more local
Mobile users frequently perform local searches. That is, they’re looking for something, but only in their local neighborhood or zip code. This means that a small business’s mobile strategy should cater to local users as much as possible.
Optimize your mobile website text for your local zip codes and neighborhood names, and make sure that your information on popular geographical search results (Google Maps, Yelp, etc.) is always accurate. Also, don’t forget to make your address, a local map, and directions to your location easy to find!
2. Mobile will be more visual
When people are on their mobile devices, they’re usually not looking for text-heavy content. Video, on the other hand, is quite popular, and is becoming more popular by the day, due to increasing mobile video quality and data connection speeds. To the extent that video content can be made relevant to your business, you should seek to have simple videos made and uploaded for mobile consumption.
At a minimum, a simple introductory video should be playable from your homepage. Even better, produce a series of videos that are tailored to common searches in your industry. For an attorney, this might include short video lectures regarding what to do when pulled over or arrested. For a realtor, it could be videos about the top ten signs that a house is a bad buy. For a restaurant, it could be videos taken on trips to local suppliers to demonstrate the high quality of the ingredients in use.
When it comes to video quality, you don’t have to use a New York ad agency to get good results. An aging webcam, however, is probably not good enough to get the job done. Decent equipment is available to anyone nowadays. Find the right balance of quality and cost, and don’t be afraid to dive right in. (Just try to avoid going viral for the wrong reasons!)
3. Mobile will be more constant
Mobile devices are always with us. For many users, they’re the first and last screens seen each day, and they’re a constant go-to tool for a huge variety of functions. For that reason, it’s good to think of the increasingly 24/7 nature of mobile usage when designing your mobile strategy.
Make sure that all of your mobile channels are open as much as possible (your mobile website, your app, your social platforms, etc.), and keep in mind that users will be accessing them at all times of the day and from all locations.
4. Mobile will be more social
The vast majority of users use their mobile device for social activity at some point each day, and a majority of Facebook users now connect via mobile. When you publish content to your social media profiles, make sure that the content is mobile-friendly (i.e. a link to a site that has a mobile version, an image that isn’t too big, a reasonable amount of text). The more mobile-friendly you are, the more successful you will be with the biggest user base.
5. Mobile will be more promotional
Mobile is already a great tool for generating sales, but as users gain comfort with makings sales via mobile devices (already hugely popular, especially for retail consumer goods), mobile coupons, push notifications, and more, the promotional power of mobile will only increase. For small businesses, this means strongly considering having a mobile storefront tab in your company’s app, investing in mobile ads, and offering a variety of promotions to mobile users through the various platforms available.
It’s already a mobile world, and users are making it more mobile every day. For small businesses, the message is clear: it’s past time to go mobile. Longer delays will have far-reaching consequences that businesses simply can’t afford.
10 Reasons to Create a Mobile App Company with Bizness Apps
Jul 18th
Bizness Apps isn’t just about creating apps for customers, we also open up our platform so that others can start their own app development companies, through our white label reseller program. With our help, many have started successful companies, and the opportunities continue to grow by the day. With a wealth of useful features, Bizness Apps provides a program that’s hard to match. Here are ten reasons why:
1. Customer Service
A software solution is only as good as its customer support, so we strive to make sure that ours is as good as it can be. With Bizness Apps, no one is left do deal with problems on their own. We’re always accessible, and won’t rest until we’ve got a solution to an issue. It’s the most important benefit we deliver, and it always comes first.
2. Numbers
We power more mobile apps than any other company in the world. No matter what your situation is, we’ve been there and done that. Whatever industry your customers are in, our platform can be used to develop a clean, beautiful, functional app that suits their needs.
3. Marketing
When it comes to promotions, we deliver all the marketing materials you need, from website templates, to PowerPoint presentations, sales scripts, proposal documentation, infographics, case studies, and more. Communicating with your customers in a professional way couldn’t be easier. All the work has already been done for you!
4. Free Bizness CRM Account
A business opportunity that doesn’t include leads is incomplete.
That’s why we help you hit the ground running with a free Bizness CRM Account. Bizness CRM is software that presents you with as many small business leads as you can handle, and then gives you a simple way to track sales efforts and close deals. With Bizness CRM, you can take notes, schedule follow-up calls, collaborate with your team members, and more. It’s a complete solution for selling to small businesses, and it’s yours free with our white label reseller program.
5. Great ROI App Features
Your small business customers will be looking for app features that help them grow their business. Bizness Apps gives you the ability to include features in apps that let users submit orders, make reservations, get advanced push notifications and promotions, enjoy loyalty programs, and more. Your customers will find everything they’re looking for, making your app company a total solution provider.
6. We’re Known
It’s been many years since we bootstrapped ourselves into existence, and we’ve been fortunate enough to have been noticed by the New York Times, the Wall Street Journal, TechCrunch, the Washington Post, and more. We aren’t a fly-by-night operation – we’re the leading provider of mobile apps to small businesses! When you partner with us, you’re getting the real deal.
7. Our Resellers Are Happy
New program entrants regularly come to us by referral from a current reseller. We assume that means they’re happy with the program!
8. No Limits
We don’t want to place limits on how successful you can be. You can develop unlimited Android apps and mobile websites. When you do well, we do well, so we encourage you to make as much as you can of your business. The best way to do that is to remove the limits that might stand in your way.
9. Small Business Focus
Small businesses are incredibly numerous, and represent one of the best sales opportunities available. Bizness Apps is specifically built for small businesses and designed to suit their needs perfectly. This provides you with the chance to serve a market that is always growing, and that’s robust in almost any area or industry.
10. Customization
We understand that business owners don’t want their app to look exactly like everyone else’s. For that reason, you have the ability to customize the appearance of the apps you create, and keep customer satisfaction high.
In short, Bizness Apps is built to help you start your own company, grow, and succeed!
