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Posts tagged mobile apps for restaurants
Why Every Restaurant Needs A Mobile App
Jan 15th
“Why does my restaurant need a mobile app? Don’t I spend enough between mailers, coupons, and everything else I do when it comes to marketing? Why take on another headache?”
Because it will make you money.
(Pretty simple, right?)
How, you ask?
Mobile Orders
A mobile restaurant app lets you offer mobile ordering and the ability to browse menus online, which increases sales. Customers can send in orders when they’re on the way home, or otherwise tied up and unable to call in. And it lets them skip the line, which increases customer satisfaction. Mobile ordering also provides an easy way to upsell side dishes, desserts, and add-ons, increasing your average order size and helping you boost profits.
Mobile Dinner Reservations
Your employees might be tied taking orders, washing silverware, or even wasting time shuffling tables around. Mobile restaurant reservations, on the other hand, are far more efficient. By allowing customers to schedule and cancel their own reservations, your customers are happier and your front-of-house staff has more time to handle other tasks. We don’t want to say it’s a win-win, but we can’t help it.
It is!
Mobile Referrals
Customers can check in from your location and also post to social media via your app. This helps you leverage social media networks to earn more business. Essentially, your customers can help spread the word about one of their favorite restaurants, and you can earn new fans.
Mobile Reviews
If your customers are having a good time, your mobile app can make it easy for them to submit a favorable review of your business online. The better your online reputation is, the more new business you’ll earn when searchers are looking to explore new dining options in their area. A restaurant with good reviews is almost always the top of the list when it comes time to try a new spot out.
Mobile Loyalty Programs
You can increase visits from your current customer base by offering a mobile loyalty program through your app. Each time a customer visits your restaurant, your staff can give them another virtual stamp. When their virtual card is full, you can offer a small reward. Existing customers are one of the most cost-effective sources of increased revenue to cultivate – they already like your restaurant, so inviting them to visit more often is rarely a difficult sell.
Mobile Push Notifications
You can send out messages to those that have your app regarding events, specials, and more. This makes it easy to communicate with fans and drive engagement and activity on demand. With notifications, you open a channel to your customers that tends to far outperform email or other communication methods. Push notifications are a direct line to your customer base, and can be a powerful way to increase business.
This list isn’t exhaustive. The mobile world is on fire and people are constantly finding new ways to leverage mobile apps. Simply put: apps are an excellent way to increase restaurant revenue, and we’ve only just begun to realize their full potential.
How mobile apps can make restaurants more efficient
Dec 9th
Some restaurant owners might view a mobile app as a project they simply don’t have time to take on. We think it’s the opposite way, however – a restaurant can’t afford not to have a mobile app. Why? The efficiency and profitability gains are just too good! Read on to find out how mobile apps can make a restaurant run more smoothly and generate additional revenue.
Mobile orders
When customers can submit orders through your mobile app, you cut down on lines, wait times, and employee order taking. By removing the human element, you can also reduce errors in orders, and make it easier to record special requests and boost customer satisfaction.
Also, as an added bonus, the average order price goes up with mobile orders! This is due to a number of reasons. First, people have all the time they want to decide – there’s no rush at the counter to submit an order. Second, upsells can be set up automatically, making it easy to suggest natural add-ons that customers might not think of on their own.
The result is bigger, more profitable orders that come in to your restaurant automatically!
Promotions
When a customer has a mobile app downloaded on their phone, you can use push notifications to send them messages about special deals and events. This opens up a cost-effective new avenue for promotions, and makes marketing a lot more efficient. You may not do away with the expense of mailers or circular ads completely, but mobile promotions will still provide an unbeatable bang for your buck.
Referrals
Mobile apps make it easy for customers to refer friends through features that allow users to post to Facebook or tweet about orders. This helps you generate new business without any additional effort or cost. It doesn’t get more efficient than that!
Loyalty programs
With a mobile loyalty program, you can offer a way for customers to earn rewards without having to remember to bring in a punch card. Mobile technology means that customers never miss out on rewards, and administration of your program becomes easy and efficient.
Reservations
Mobile reservations are a must. They cut down on employee phone time, and give customers a way to make reservations, cancel if needed, and handle everything without having to yell over a busy restaurant. Time is saved and operations get that much more efficient.
Mobile apps can make life a lot easier at your restaurant, but you can’t enjoy the benefits if you don’t have one created! To learn more about how easy it can be to have your own restaurant app, click here.
Why Every Restaurant Needs A Mobile App and Website
Nov 15th
You might think the success of your restaurant is decided in the kitchen, but the Internet’s role in a restaurant’s success has grown steadily since it was first launched. Now, the vast majority of customers find restaurants after an Internet search.
And where are most Internet searches being conducted nowadays? The answer surprises many . . .
Mobile devices have become the most popular means of searching the Web! The mobile web is not the same thing as the “desktop web,” either. Simply having a website is no longer enough to ensure that the connection is made with online searchers – businesses, including restaurants, must now have mobile-optimized websites.
The process of creating a mobile-optimized website is not difficult, but the small effort that’s required is definitely essential in today’s modern restaurant industry.
Why is a mobile site essential?
Without mobile optimization, visitors that use mobile browsers will find a site hard to view, difficult to navigate, and ultimately, unpleasant. The result is that they will quickly hit the back button, and head to a competing site, where checking out the menu is easy. When searching for a restaurant, it’s easy to click into a restaurant’s site, reject it, and click on to the next one. And that’s just what users do.
Business is lost, and for a pretty silly reason, too.
The overlooked opportunity
Easy-to-view mobile sites are still a huge competitive advantage for the restaurants that adopt them because, to date, only 5% of restaurants have created mobile websites. Many are still reliant on traditional channels to bring them business. So, for those restaurants that are ready to move with the customers and meet them where they now are, the rewards will be significant. The others stand to lose market share gradually to those restaurants that are connecting with an increasingly mobile world.
What about apps?
Not appetizers, mobile applications!
Apps open up communications between your restaurant and your customers, making promotions, reservations, visits, and many other things easier. In fact, if you make your app with Bizness Apps, customers will be able to call your restaurant or get GPS directions with a single click, make reservations from their mobile devices, and receive messages (like coupons, or invitations to special events) that you can send at will.
An app is a big revenue booster, and a great way to get your fans more engaged and visiting more frequently.
“I’ll only do this stuff if it’s easy.”
Don’t worry, it is! Click here to learn more about Bizness Apps Today!
App of the Week - Fire and Ale
Oct 14th
The only thing better than pizza is getting a deal on pizza, right?
With the Fire and Ale app, that’s just what you’ll get.
Fire and Ale was once a place that sold two things: Fire and Ale. But after a number of tragic drunken arson incidents located suspiciously close to Fire and Ale’s location, they switched things up. Now they sell wood-fired pizza and a host of other delicious menu items, plus craft beer and cocktails to wash it down with.
The number of drunken arson incidents is way down, we’re happy to report.
They also have sweet outdoor fire pit, sports on TV, live music, and a big room for parties. Fire and Ale almost had it all. And now, with their app, they are complete.
Here’s a run down of the features:
• Directions to the restaurant from anywhere on Earth
• Exclusive coupons (don’t miss out!)
• View the menu
• Participate in the loyalty program
• Learn about special events
• And more!
Fire and Ale urges you to eat, drink, and be merry. Grab the app and get in on the fun!
Hungry in Sherman, IL? Click here to get to know the deliciousness of Fire and Ale.
App of the Week – Sushidon
Jul 19th
There are a ton of sushi options in L.A., and Sasabune is among the best.
But you don’t always have the time (or money) to sit down and properly enjoy what Sasabune has to offer. In situations like that, Sasabune’s sister restaurant, Sushidon, is your go-to sushi spot. And if you can’t get enough of Sushidon’s high quality sushi bowls, this is the app for you.
What can you do with it?
• Review the items on Sushidon’s delicious menu
• Earn coupon rewards from frequent visits
• Get promotional discounts
• Read recipe info
• Learn about events
• Check out reviews
• Call the restaurant
• Get the latest news from Sushidon
• Get famous
Wait, really? Get famous?
Yep! The Sushidon app lets you send photos to the restaurant, where you could wind up gracing the walls. It’s not the Walk of Fame, we know.
It’s better!
For delicious sushi bowls, and the app that helps you enjoy them, check out Sushidon, here.
