The KCSC radio iPhone app is a perfect example of how radios should market their station. KCSC has built in a funtion that allows for the radio to actively stream their FM transmission through their app. This allows their listeners to listen to their music programming at the gym, in their car, and away from their stations signal reach.

“We couldn’t be happier with our app! It has a large amount of downloads and it’s all been from word of mouth. Our listeners simply love having the option of taking our radio station with them wherever they may go,” said Carl Cavn, a DJ at KCSC Radio.

In the future we hope to see many many more radio stations making apps as it is the future for their industry. The industry is shifting from FM transmission to digital streaming and an iPhone app is the perfect way to open up their listening reach.